The subject line is the first impression your email message gives and is as important as the email itself. It summarizes the main message that you want to convey to recipients.
Details
Follow these guidelines on effective subject line creation:
Key guidelines:
- The subject line should be a brief summary of what the user expects to read.
- Keep it between 35 characters (optimal) and 50 characters in length. Most email software cannot display more than 50 characters.
- Including your company name or brand in the subject line may get more people to open your messages.
Spammy characteristics to avoid:
- Avoid using all capital letters
- Words with alphanumeric letters
- Symbols like $, %, ? and !
Keywords to avoid:
- FREE
- money
- win
- degree
- gift
- deal
- sign-up
- Last Minute Gift
Examples of good subject lines:
- New survey invitation from <Your Panel Name>
- Invitation to voice your feedback
- What is your opinion of <Product Name>
Bad subject lines:
- "ENTER TO WIN OUR SWEEPSTAKES”
- "Use points for FREE products!!”
- "Complete this survey for $2”