Touchpoint provides brands with a new and engaging way to collect information from Community members as well as from broader customer bases and external markets.
Touchpoint provides a quick way to engage individuals and collect feedback. Its social media forward visual appeal makes Touchpoint a great choice for reaching people and demographics who are less likely to respond to a traditional survey. Over time, you can use Touchpoint to cultivate relationships with these hard-to-reach individuals and ultimately convert them into customers.
Touchpoint is also a great recruitment vehicle that lets brands connect with existing and potential customers through various online platforms. Brands can use Touchpoint to recruit customers who are already engaging with them and care about the topics and values they represent. As Community members, these customers will be more committed to giving brands feedback for a longer period of time than members recruited through external lists.