The Touchpoint Dashboard

The Dashboard offers a daily overview of live activities and key metrics, and lets you quickly get started with creating or editing draft activities. It is the first page you see when you sign in to Touchpoint.

On the left, the Your Drafts area displays up to 5 most recently modified draft activities. Click New Activity to start building a new activity, or click the name of a draft activity to resume authoring.

On the right, the Trending Activities area displays summary information for up to 4 activities that have collected data in the last 7 days. Each live activity has its own tile.

Tip:

• Use the menu in the top right corner to sort the activity tiles. Sort options include:
  • Most Recently Published
  • Most Engaged (Most Views Overall)
• Click the star button in the top right corner of an activity tile to mark it as a favorite.

  Favorites remain at the top regardless of how activity tiles are sorted, or how many new activities start collecting data. You can favorite as many activity tiles as you want. However, only the 4 most recent favorites appear. Also, the maximum number of activities that can be displayed is 4, which means that if you have 4 favorites and they remain at the top, the Trending Activities display never changes.

• Click the activity name in the top left corner of an activity tile to go to the activity's Report page for more data and insights.

Each activity tile displays the following statistics:

Statistic	Description
Total Views	The total number of times the activity was viewed or loaded; this does not necessarily mean that participants engaged with the activity. This graph starts from the first day the activity starts collecting data. Hover over the chart to see information about views per day. Use the controls in the top right corner to look at the chart data closely. Click the plus and minus buttons to zoom in and zoom out, respectively. Click the magnifying glass button to select an area of the graph to zoom in on. Click the hand button to pan to different areas of the chart. Click the home button to reset to the default view.
Distributions	The total number of distributions for the activity, broken down by distribution type: Hub Link Website HTML Tag
Start Rate	The number of times participants started the activity. A participant has started the activity if they perform an action in a screen, like clicking or swiping. Merely opening the activity does not count as a start. The larger number expresses start rate as a percentage of total views, while the smaller n number shows the absolute count.
Completion Rate	The number of times participants reached the end of an activity. The larger number expresses completion rate as a percentage of total starts, while the smaller n number shows the absolute count.
Redirects	The number of times participants proceeded through a redirect in a Call To Action or Email Entry screen. The larger number expresses the Calls to Action rate as a percentage of total starts, while the smaller n number shows the absolute count.
Emails Collected	The number of times participants provided a valid email address.
Net Promoter Score	For Net Promoter Score℠(NPS®)1 activities only. The larger number expresses the overall score, while the smaller n number shows the participant count. The Net Promoter Score℠ (NPS®) is calculated by subtracting the percentage of Detractors from the percentage of Promoters. The NPS® can range from -100 (everyone is a Detractor) to 100 (everyone is a Promoter). An NPS® close to 0 means the number of Detractors and Promoters is roughly equal.

Note: The numbers are based on the number of times a participant achieved a certain status, not the number of unique participants. For example, if someone views the activity 7 times, the Total Views count will increment by 7 instead of 1.

¹ Net Promoter, NPS, and the NPS-related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., NICE Systems, Inc. and Fred Reichheld.