Enrich member profiles and personalize engagement with leads and prospect data from your Marketing Automation platform.
An Alida Marketing Automation Integration will automatically update Profile Variables with data from leads and prospect records in your Marketing Automation platform. As Profile Variables, this data can be used for targeting, filtering, and customizing member communications. Profile Variables are also made available to the Rule Engine in CXM.
To install, please contact your Alida Customer Success Representative or open any Marketing Automation integration in App Center and click Learn More.
If you wish to integrate your Marketing Automation platform with Alida in other ways, we'd love to hear it! Please inform your Alida Customer Success Representative, who will arrange a discussion with the Product Management team.