Themes (Video Feedback Report)
The Theme Explorer shows you the key themes from your video research project. View the number of responses that mention each theme, as well as the sentiment breakdown.
Note: Theme analysis is available in English only.
Themes are determined by analyzing keywords and phrases that occur frequently in video responses. For each theme, the application provides a sentiment breakdown of positive, neutral, and negative mentions. Hover over the tri-colored bar to view exact counts and percentages.
View responses for one theme
- Click a theme to drill down on the responses that feature it.
- To return to the original view, click Theme Explorer.