Activity Insights (campaigns)

View statistics about the performance of individual Touchpoint activities within the context of a campaign.

To view the Distribution Insights:

1. In Touchpoint, go to the Campaigns page.
2. Click the campaign name.

   The campaign opens on the Report page.

3. Click Activity Insights.
4. Click an activity listing to open it.
5. Optionally, you can also filter the Activity Insights. For more information, see Filter report data (campaigns).
6. Use the menu in the top left to display insights from a different activity.

For each activity, the following information is displayed:

Statistic	Description
Views	The total number of times the activity was viewed or loaded.
Starts	The number of times participants started the activity. A participant has started the activity if they perform an action in a screen, like clicking or swiping. Merely opening the activity does not count as a start.
Completions	The number of times participants reached the end of an activity.
Calls to Action	The number of times participants proceeded through a Call To Action screen.
Emails Collected	The number of times participants provided a valid email address.

Note: The numbers are based on the number of times a participant achieved a certain status, not the number of unique participants. For example, if someone views the activity 7 times, the Total Views count will increment by 7 instead of 1.

Statistic	Description
Total Views	The total number of times the activity was viewed or loaded; this does not necessarily mean that participants engaged with the activity. This graph starts from the first day the activity starts collecting data. Hover over the chart to see information about views per day. Use the controls in the top right corner to look at the chart data closely. Click the plus and minus buttons to zoom in and zoom out, respectively. Click the magnifying glass button to select an area of the graph to zoom in on. Click the hand button to pan to different areas of the chart. Click the home button to reset to the default view.
Start Rate	The number of times participants started the activity. A participant has started the activity if they perform an action in a screen, like clicking or swiping. Merely opening the activity does not count as a start. The larger number expresses start rate as a percentage of total views, while the smaller n number shows the absolute count.
Completion Rate	The number of times participants reached the end of an activity. The larger number expresses completion rate as a percentage of total starts, while the smaller n number shows the absolute count.
Call To Action	The number of times participants proceeded through a redirect in a Call To Action or Email Entry screen. The larger number expresses the Calls to Action rate as a percentage of total starts, while the smaller n number shows the absolute count.
Emails Collected	The number of times participants provided a valid email address.
Days in Field	The number of days that have elapsed since the first activity view.
Device Breakdown	The percentage of participants who viewed the activity on different device types. Options include: Mobile Tablet Desktop Other (which includes devices like wearables and consoles)

For Net Promoter Score (NPS)℠¹ activities, visuals that show the breakdown of Promoters, Detractors, and Passives are displayed.

NPS® metric	Description
NPS	The Net Promoter Score℠ (NPS®) is calculated by subtracting the percentage of Detractors from the percentage of Promoters. The NPS® can range from -100 (everyone is a Detractor) to 100 (everyone is a Promoter). An NPS® close to 0 means the number of Detractors and Promoters is roughly equal.
Detractors	Participants who rated something from 0 to 6, indicating they would not recommend it.
Passives	Participants who rated something from 7 to 8, indicating neutral feelings.
Promoters	Participants who rated something from 9 to 10, indicating they would recommend it.

To return to the Activity Insights list, click Activity Insights.

¹ Net Promoter, NPS, and the NPS-related emoticons are registered U.S. trademarks, and Net Promoter Score and Net Promoter System are service marks, of Bain & Company, Inc., NICE Systems, Inc. and Fred Reichheld.