How do I conduct A/B testing using a survey?

You can conduct a simple A/B test by using nested groups in your survey. The top-level group holds two sub-groups. Each sub-group represents a block of questions about a concept.

Detailed Steps

1. In the Surveys app, open the survey.
2. Add a group to your survey and name it A/B test.
3. Set the A/B test group to Display objects in Rotated order.
4. Set the Number of objects to display to 1. 
5. Inside the A/B test group, create a group for Concept A.
6. Author your questions for Concept A as desired, and ensure they are all nested inside the Concept A group container.
7. Right-click the Concept A group and click Duplicate.
8. Rename the duplicated Concept A group as Concept B.
9. Edit the questions inside the Concept B group container as desired.
   Your A/B test setup should now look like this:
   

More Information

Please click the articles below for more information:

• Create a group in your survey