Create a Call To Action

A Call To Action (CTA) asks participants to complete a task.

Use a CTA if participants must go to another website to act. A CTA is usually the last screen in an activity.

To make a CTA as engaging and visually appealing as possible, try:

• Keeping text concise.
• Being direct with what you are asking.
• Experimenting with images and background colors.
• Selecting high-contrast text and button colors.

1. On the Dashboard or the Activities page, click the activity name, and then click Build.
2. Click Add Screen and select Call To Action.
   A new Call To Action screen appears in the Activity Content area.
3. Optional: Edit the screen name.

   In the Activity Content area, click the edit button on the right and type a new name. This name is not visible to participants.

   
4. Type the title and format the title text.
5. Type the subtitle and format the subtitle text.
6. Add an image as a logo or background.
   Tip:

   • You can use the Image Editor to make quick adjustments to background images.
   • If you want a solid background, you can set a background color instead.
7. For multilingual activities, add text translations.
8. Edit the transition and submission button.
9. Optional: Select or clear Treat the response as sensitive data.
10. In the Button Editor area, type the Redirect URL.
    The link must be https://
11. To preview the activity while still building it, on the activity toolbar, click Preview.
    

    The preview opens in a new browser tab. Select a device type to simulate a screen size. Device type options include:

    • Phone
    • Tablet
    • Desktop

    For multilingual activities, you can also select the preview language from the language menu.

    Previewing the activity throughout the building process gives you a rough idea of how questions will display across different screen sizes, and lets you test the overall activity flow. However, the activity's appearance may vary on different devices and mobile browsers. Testing on a real device before publishing and distributing the activity is highly recommended.

12. On the activity toolbar, click Save.