Subgroups

A subgroup is a segment of your participants. Use subgroups to break down report data, and compare results from different segments, in the same view.

Subgroups are defined using participants' profile values or answers to survey questions. To break down report data into subgroups, follow this workflow:

1. Add the profile variable or question to the report as a subgroup definer.
2. The report displays multiple charts for each question. (The number of charts is based on the number of answers or profile values.)
3. Add more variables or questions if you want to switch between subgroup views.

You can use the following to define subgroups:

• Profile variables (Choice type)
• Survey questions:
  • Single Choice
  • Multiple Choice
  • Single Choice Grid
  • Multiple Choice Grid
  • Rating

Note:

• To be used for subgroups, a profile variable or survey question must have 50 or fewer values.

• The application uses the most current profile variable value.

Subgroups are useful because they allow side-by-side data comparisons in a single view, which can help you see correlations more easily.

Example

In a survey, you ask participants to rate your online grocery ordering service between 1 and 5 stars. You want to see how participants of each star rating answered the survey questions.

Note:

• Subgroups are not applied to MaxDiff questions.
• Subgroups are not supported for heat maps.
• Applying subgroups to the report may change the chart type displayed for questions.
• Certain chart types, such as Donut and Pie Chart, do not support subgroups.
• Bar Charts and Column Charts do not show a Total row or column.

• Add subgroups
  Use profile variables or survey questions to create subgroup definitions and compare results between different segments.
• Remove subgroups
  Remove a profile variable or question that is being used to segment report data.
• Reorder subgroups
  Change the order of subgroups.
• Merge subgroups
  Combine two or more options within a question or profile variable that was used to subgroup report data. This can help you create more meaningful segments. For example, you can merge multiple age categories into one compound age category.
• Unmerge subgroups
  Revert the merging of two or more options within a question or profile variable that was used to subgroup report data. For example, if you previously merged multiple age categories into one compound age category, you can separate them into the original age categories again.
• Switch subgroup views
  View your report using different sets of subgroup definitions.