Generate member-specific links that identify a member by an ID from an external system.
You can append Identity Variables to:
- Test links
- Live links
- Custom links
Tip: Use
memberid if you want to identify members without
exposing unique identifying information in the links.
Example
You want to use a loyalty card account number to recruit members of your loyalty program to your community.
To do this:
- Create an identity profile variable. Give the identity profile variable the same name as the account number field in your external CRM system.
- Create a new survey link, and append the account number identity variable to the link.
After you distribute your recruitment survey:
- If the account number is found, the participant is directed to the member hub.
- If the account number is not found, the participant is guided through the recruitment process.
Note: Appending an identity variable to a recruitment link automatically
records the member's value. You do not need to add a hidden question to your
survey.