Append a member's identity profile variable to a recruitment link

Generate member-specific links that identify a member by an ID from an external system.

• Create an Identity profile variable
• Create a new recruitment link

You can append Identity Variables to:

• Test links
• Live links
• Custom links

Tip: Use memberid if you want to identify members without exposing unique identifying information in the links.

Example

You want to use a loyalty card account number to recruit members of your loyalty program to your community.

To do this:

1. Create an identity profile variable. Give the identity profile variable the same name as the account number field in your external CRM system.
2. Create a new survey link, and append the account number identity variable to the link.

After you distribute your recruitment survey:

• If the account number is found, the participant is directed to the member hub.
• If the account number is not found, the participant is guided through the recruitment process.

Note: Appending an identity variable to a recruitment link automatically records the member's value. You do not need to add a hidden question to your survey.

1. In the Links tab, beside a recruitment link, click a link in the Name column.
   The Link page appears.
2. Select the Identity Variable check box.
   The Identity Variable list is activated.
3. From the Identity Variable list, select the name of the Identity profile variable.
   Note: You can only append one identity variable to the link at a time.
4. Publish the link:

   Option	Description
   Live Link	Click Generate Live Link. Note: Only Admins, and Power Users that have the Can schedule distributions permission enabled for their user account, can generate live links. Otherwise, the Generate Live Link button is disabled. By clicking Generate Live Link, you change the status of the link from Pending to Open.
   Custom Link	Type the URL extension. Click Confirm URL.

   The identity variable (?_i=[%insert_value%]) is appended to the link.
5. Replace the variable place holder text with the member's identity variable value.

   Example

   https://example.alidalabs.com/c/a/UniqueSurveyId?_i=IdentityVariableValue
   Note: The ?_i=IdentityVariableValue portion should not be removed from the link. If removed, the link will not track member details and cannot prevent a single respondent from responding multiple times.
   • If the identity profile variable matches that of a current member, the application will map participation information back to that member.
   • If the identity profile variable is not found, the application will map participation to a new nonmember.
   • If an error page appears when participants click the link, the identity profile variable is blank or the default value ([%insert value%]).
6. Optional: Append a survey answer value to the activity link.
   1. Type an ampersand after the identity variable (&).
   2. Type the question name.
   3. Type an equals sign (=).
   4. Type the answer value.

   Example

   https://example.alidalabs.com/c/a/UniqueSurveyId?_i=IdentityVariableValue&QuestionName=AnswerValue
   For more information, see Append answer values to an activity link.