Generate member-specific links that identify a member by an email address.
You can append identity Variables to:
- Test links
- Live links
- Custom links
Example
You want to use the email addresses from your loyalty card program to recruit members to your community. To do this, you would create a new survey link, and append the Email identity variable to the link.
After you distribute your recruitment survey:
- If the email is found, then the member is Active and directed to the member hub.
- If the email is not found, the participant is guided through the recruitment process.
Note: Appending an identity variable to a recruitment link automatically
records the member's value. You do not need to add a hidden question to your
survey.