Hub Integration: Requirements

Required and optional fields will vary depending on the application you are using to track and analyze content. For more information about required and optional fields, refer to the third-party application's documentation.

Application	Requirements
Facebook	Create a Facebook Pixel ID. Required field: Facebook Tracking ID Optional field: Label
Google Analytics	Find your Google tag ID or UA ID. Required fields: GA version: Select Google Analytics 4 for the current version. Universal Analytics is supported for Google Analytics 360 customers only until July 1, 2024. Universal Analytics stopped processing data for all other Google Analytics customers on July 1, 2023. Google Analytics Tracking ID: Enter your Google tag ID (it starts with G-), or Tracking ID (it starts with UA-) if you are a Google Analytics 360 customer still using Universal Analytics. Optional fields: Label Domain Use canonical URLs when tracking? - Select the most representative page from a set of duplicate pages.
HubSpot	Find your HubSpot Hub ID. Required field: Tracking ID Optional field: Label
Intercom	Find your Intercom App ID. Required field: Intercom App ID Optional field: Label
Marketo	Find your Marketo Munchkin Account ID. Required field: Tracking ID Optional field: Label
Twitter	Set up conversation tracking in Twitter. Required field: Tracking ID Optional field: Label
Zendesk	Required field: Team ID Optional field: Label

Parent topic: Integrations