Monthly activity metrics show the participation level in the Community on a month-by-month basis. Use monthly activity metrics to monitor engagement by comparing the portion of the Community that was invited to participate in activities to the portion that completed activities.
- If I were to send out an activity today, what kind of response rate can I expect to get (based on participation levels in previous months)?
- Is participation increasing or decreasing in my Community?
- Am I engaging with most of my members on a monthly basis?
If you have multiple communities, the metrics show the combined monthly activity data for all communities. To view the metrics for one Community at a time, use the community variable to filter your data. For more information, see Filter community metrics.
- This report represents member data only and does not include nonmember data.
- Recruitment surveys and external surveys are not counted in monthly activity metrics.
- Activities excluded from Community statistics are not counted in the metrics. For more information, see Exclude an activity from community statistics.
- The number of active Members in your Community for that month.
- The portion and the number of members who were Invited, Not Invited, Participated, and Did Not Participate in activities for that month.
- The portion of Invited members who participated this month for the current month.
Community size
At the right side of the page, the Community Size value shows the total number of Active members currently in the Community.
Time range
By default, Monthly Activity shows the current size of your Community, plus trends from the previous six months. Use the time range selector to change the period and see the total number of members gained, lost and the net change over the selected time period (3, 6, 12, or 18 months).
To set the time range, click the selector to expand the list, and select a time period.
To create a custom time range:
- Click the time range selector, and select Custom.
- In the
Set Custom Time Range dialog that appears:
- Set the start Month and Year.
- Set the end Month and Year.
- Click Apply.
Activity by month
Hover over the data points in the metrics to view participation levels for the specific month.
| Number | Value | Portion of members (%) | Number of members (x = Total) |
|---|---|---|---|
| 1 | Month/Year | The specific month you are hovering over in the chart. | |
| 2 | Members | The number of members who were active at any point within the month regardless of whether they unsubscribed or were purged. | |
| 3 | Invited |
Total Invited divided by the number of active members. |
The number of members who were invited to participate in at least one activity within a specific month, calculated against the number of Active members in that month. |
| 4 | Participated |
Total Participated divided by the number of active members. |
The number of members who were invited to
an activity within a specific month and:
Note: Participation is defined differently in the Participation
rate calculator. The
Utilized Participants count defines
participants as members who have been recorded as
Started,
Complete,
Disqualified, or
Over Quota in an activity. For more
information, see
Participation rate calculator.
|
| 5 | Not Invited |
Total Not Invited divided by the number of active members. |
The number of members who were not asked to participate in any activity within the month. |
| 6 | Did Not Participate |
Total Did Not Participate divided by the number of active members. |
The number of members that were invited to participate in at least one activity, but did not participate in any activities they were invited to. This includes members who did not start an activity at all, and members that dropped off midway through the activity. |
| 7 | Invited members participated |
Total Participated divided by total Invited. |