It is a best practice to set an expectation with respondents on how long the survey will take to complete. This may help increase the response rates, as respondents know how long it will take to complete your survey.
Example
If your survey will take 10 minutes to complete and you do not tell respondents that, some participants might think the survey will take longer to complete. They might not start the survey or may drop out after a few questions.
Details
Including the length of surveys in your email creative may result in higher number of respondents starting your surveys. Try going through your survey and time yourself to set a realistic expectation.
Comments
0 comments
Article is closed for comments.