Email services have an automated system that helps detect spam by identifying viruses and suspicious messages, finding patterns across messages, and learning from what users commonly mark as spam.
Details
There are some symbols, keywords, and phrases that should not be in subject lines or the message body. Although some messages may get delivered with some of this content, we strongly recommend that you remove any content that might be detected as spam to ensure strong delivery rates.
Symbols:
- Exclamation marks !
- Question marks ?
- Percentage signs %
- Dollar signs $
Keywords & Phrases:
The list below is not definitive as new words are added frequently to anti-spam filters. These are some just common keywords and phrases that you should try to avoid.
- 100% free
- Act now! Don't hesitate!
- bulk email
- casino
- click here to be removed
- click to win
- control
- credit card
- Credit card offers
- do not respond to
- For free
- For instant access
- free
- free gift
- free offer
- Guarantee
- Offer expires
- Offers coupon
- Opt in
- Risk free
- win
- win now
- Winner
- You have been selected
- you have won
- you won
Sample Email Template
Analysis:
- Add to Address Book – Ask subscriber to add the client’s From Address to their Address Book.
- Header Image – Reasonably sized and clickable to start the survey.
- Personalization – Subscriber addressed by name.
- Subscription reminder – Explain why the subscriber is receiving this message.
- User is invited to take a new survey.
- Length of survey is stated – Five minutes to complete survey.
- Incentive is provided (optionally in bold) – 100 reward points.
- Instructions on how to begin the survey – “Please click below to begin the survey” link.
- Physical address at the bottom – This is necessary to be CAN-SPAM compliant.
- About Us / Privacy Policy / Survey Rules – This is an optional section for the subscriber to gather more information about the client and their offerings.
As we can see, there is lot of information provided in this two-line paragraph in a clear and concise manner. At this point, the subscriber doesn’t have to read the email further as they are already empowered with enough information to take one of the following actions:
- Take the survey
- Delete the message
- Unsubscribe
- Mark the message as junk/spam
Sample Recruitment Template
More Information
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