**Sample**: A subset of the population of interest selected for a research study.

**Targeted Sample**: Same description as Sample (see above) except these respondents are targeted based on using already obtained data that we have on each of them. We “Target” them if we need respondents for a survey that requires a specific type of respondent (example: Males aged 18-24, Parents, Smokers, etc…).

**Completes**: Respondents who successfully completed a survey.

**Disqualifiers (DQ’s)**: Respondents who started the survey but were terminated by the system based on how they answered screener questions for targeted sample.

**Overquota (OQ’s)**: Respondents who were denied access to enter (or continue on) a survey due to the survey already obtaining the required amount of completes.

**Incompletes**: Respondents who started the survey but left part way through.

**Codes**: Set of numbers assigned to represent answers provided by the respondents.

**Tables**: Number of responses to each answer of a survey question. It contains stubs, base and banner, as well as, significance testing and statistical information.

**Base**: Number used to compute percentage from in a table.

**Banner**: The column heading or series of breaks that run horizontally across the top of a table.

**Top 2 Box**: The calculation of the 2 most positive codes in a rating scale.

**Bottom 2 Box**: The calculation of the 2 most negative codes in a rating scale.

**Mean (average)**: The most popular way to measure an average, is calculated by adding up each of the numeric values in the list, and then dividing by the number of values in the list.

**Summary table**: The table lists all the attributes with the same value (i.e. Top 2 Box).

## More Information

Read this WebHelp article to learn more about

glossary terms.

## Comments

0 comments

Article is closed for comments.